As Sebelius Testifies, YG Network Lampoons Obamacare In New Web Ads
Short, Improv-Style Videos Highlight Failed Roll-Out Of Misguided Policy
YG Network’s new improv-style web videos take Americans inside the day-to-day life of the firm responsible for the government’s $600 million Obamacare website that does not work. Due to the Obama Administration’s recent web-based failures, the ads urge viewers to “#FaxObama” on the White House facsimile line (202-456-2461) and tell him to “Delay Obamacare.”
With its new web ad series, YG Network continues its innovative media-buying approach, bringing its message to young Americans via Xbox click-to-video ads, YouTube pre-roll, promoted posts on Facebook and Twitter, and ads on select high-visibility websites.
Notably, YG Network’s television and internet ad, “The Sell,” which hit back against the Administration’s cynical Obamacare marketing efforts, has more than 1.2 million views on YouTube.
See other videos in the series below: